Past Events

MUMPRENEUR MONDAYS: Legally Protecting your business against Copycats
Introduction to Intellectual Property Rights (Copyrights, Trademarks, Patents etc) for Small Businesses     

Our guest speaker for this session is Vicki Heng, a legal professional with may years of experience in IP consulting. Vicki will provide a general overview of the various intellectual propery rights, ranging from what they are, how they are created, protected and how they may be exploited. She will also zoom in on trade marks, copyright and domain names.

She will also answer any queries related to IP issues.

 

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MUMPRENEUR MONDAYS

"Being Future Ready For Revenue Growth  (Understanding what support you can get from Govt Assistant Schemes)   

20th February 2017

The SME Centre also offers various support for SME businesses. Learn more about the Capability Toolkits & other areas of help you can get from the consultants. (Complimentary Support)
Come find out more about the types of Government Assistance Schemes (GRANTS) for your business growth in the following areas:
- Brand Development                         - Human Capital Development              
- Business Strategy Development        - Financial Management
- Technology Upgrading & Innovation

CHECK OUT PICTURES FROM OUR PAST MUMPRENEUR MONDAY SESSIONS HERE:

SME GRANTS (Feb 2017) - Photos here

USING PR TO GROW YOUR BIZ (includ advice from an ST Reporter) (Jan 2017) - Photos Here

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Mumpreneur Workshop: “Using PR to grow your business”

Learn how you can come up with your own PR Strategy, Media pitch to get awareness for your business, product or services. Trainer, Adlena is a Mumpreneur herself and has been on the client and media side. She is therefore able to offer valuable insights into the process of PR.

 

PERFECT FOR SMALL BUSINESS OWNERS who want to boost sales by generating awareness of their companies, products/ services and more!

FUN ACTIVITIES & HANDS-ON SESSIONS TO HELP YOU LEARN

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INDIVIDUAL RESUME CRITIQUE SESSION　

 ONE-ON-ONE RESUME CRITIQUE sessions for mothers who want individual guidance on their resume/ cover letter/ job application.

Ee-leen, a career coach who conducts our Resume-Writing Workshop will be offering this session. Sign up for a 30 min session.

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MICROSOFT, together with Ingram Micro supports Mums@Work, to present:
"DIGITAL MARKETING FOR MUMPRENEURS & BACK-TO-WORK MUMS"
IDEAL FOR:

(A) Mumpreneurs/ Small Biz Owners who want to learn how to use Digital Marketing to GROW your business
(B) For Career Women, from the Marketing field, currently working or planning to rejoin the workforce, to LEARN new, enhanced marketing knowledge/ skills for career development
(C) For women who are keen to learn more about Digital Marketing

 
WHAT YOU WILL LEARN:
Digital Marketing overview with information on (1) what areas can be focused on for career advancement and (2) how digital platforms can be used to grow small businesses.
 

 

 

 

PHOTOS FROM THE EVENT HERE

 

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Mumpreneur POW-WOW Hands-On Workshop:  Developing a USEFUL Marketing Strategy which helps drive business, Attract your clients and Sell your Products and Services!

(We are doing a SECOND RUN of this session, as the first was very well-received!)

As a small business, one of the biggest challenges we face, is determining:

• WHO is willing to buy our products/ services?
• HOW do we reach out to them?
• HOW TO GET them TO BUY our products & services?

This workshop is IDEAL for Mumpreneurs of Small Businesses that want to come away with a clear Marketing Strategy to help drive (or even start) your business. UNLIKE OTHER WORKSHOPS - YOU WORK THROUGH REAL LIFE CASES TO LEARN!!

This workshop will use actual case studies of Mumpreneur’s Small Businesses (Either Product or Service business) to demonstrate how you can:

• - Profile your Ideal Client
• - Strategise your Marketing Plan
• - Come up with your Unique Selling Proposition to your Target Client
• - Identify ways to reach out (Marketing Platforms)
• - Decide which Social Media platform to use (Or to use at all?)

* Due to the need to break out into small groups to do the “Analysis” Work for each case, we are keeping this workshop extremely small with 15 attendees only.

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MUMPRENEUR WORKSHOP:"Social Media Marketing Bootcamp for Mumpreneur (Small Biz) Owners)

~~ Using Facebook, Twitter & Instagram to grow your business ~~

At this workshop, you will come away understanding the optimal role of social media, whether you’re in a B2B, B2C or non-profit organization. Plan on bringing your brand and social media challenges and leaving with practical tools to build and execute compelling brand and social media strategies. (With a focus on Facebook, Twitter & Instagram)
Attendees will learn how to:

• create good content and get started
• use social media to build credibility and gain influence
• drive traffic and sales to your website
• measure and assess the impact of your activities and make changes where necessary

Who should attend?

This workshop is aimed at individuals and companies with a basic to intermediate level of understanding of social media. You should have an understanding of the main social networks and have created accounts with some of the top ones—e.g. Twitter and Facebook. Ideally, you will have tried a few ideas out but this is not essential.

MUMPRENEUR TEA (August 2014)- Microsoft Office for Mumpreneurs

If you think Microsoft Office 365 is only suitable for corporates and enterprises, you’ll be pleasantly surprised!

When you are entrepreneur, time is your most precious asset. You are constantly doing business on the go and using a variety of devices. You’ll need a productivity platform that allows you toaccess your calendar, email, contact lists, documents and spreadsheets from anywhere, anytime, and at an affordable price.

Join in this sharing session and hear from Singapore-based entrepreneur Renee Lodens, Managing Director & Founder of Travelshopa (http://www.travelshopa.com/) on her decision to move to Microsoft Office 365.
* There will also be a short tour of the Microsoft Office location - a peak into flexiplace offices

ABOUT THE SPEAKER:

Travelshopa is the only online community dedicated to local shopping across fashion, gifts and homewares. The search-based site helps shoppers discover where the best local shops, local brands are in different cities.In November 2012, founder Renée Lodens started The Travelshopa Blog to promote a highly-curated selection of local shops, local brands in Singapore, Sydney and other destinations. Within a few months the blog became a respected shopping guide and resource with a global following.

SINGAPORE'S INAUGURAL MUMPRENEUR AWARD

(Held in conjunction with Mama's Bazaar & Family Fun Weekend 2014)
“Singapore Mumpreneur of the Year” Awards is to celebrate the woman who successfully balances her role of being a mother and running a small business.

Are you a Mumpreneur? Or do you know a Mumpreneur?

Nominate yourself for this award. It’s free – and you stand to win attractive prizes including complimentary ads/ advertorials in leading magazines and websites!
NOMINATE YOURSELF HERE!

The results will be announced at the Mama's Bazaar & Family fun weekend, happening on:
20th & 21st September (Sat & Sun)
Harbourfront Centre Shopping Mall

More than 30 Mumpreneur Stalls will be on display, exciting kids events and performances & a Fashion show, featuring mummies.
www.singaporemumpreneur.com

MUMPRENEUR TEA (July 2014)- Twitter for small businesses
"LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know” -Source unknown~

You’ve heard that Twitter is a great marketing tool, but you still don’t get it, right?
The goal of this short session is to demystify Twitter and give you a brief explanation on how Businesses can tap on Twitter.

Our guest speaker for this session is ShiQi is the Channel Partner Manager at Twitter, everyone's favourite micro-blogging platform.
ShiQi, herself an ex-Googler, has a depth of experience in the technology and startup space and will share more about how Twitter is connecting people and how businesses can tap into Twitter

Limited to 20 persons only.
includes handouts & yummy food from The Muffinry

MUMPRENEUR TEA (Feb 2014)- Know Your Rights!
~ Learn how your Intellectual Property can be your biggest asset!~

Intellectual Property (IP) represents the property of your mind or intellect. If you develop a new product, service, process or idea it belongs to you and is therefore your intellectual property. If you want to ensure exclusive legal ownership, you must formally register your IP.

IP can be a valuable business asset so it's important that as a Business Owner, you understand and know how to protect it.

Our guest speaker for this session is Vicki Heng, a legal professional with may years of experience in IP consulting. Vicki will provide a general overview of the various intellectual propery rights, ranging from what they are, how they are created, protected and how they may be exploited. She will also zoom in on trade marks, copyright and domain names.

13th Feb (Thurs) 2:30pm - 4:30pm
The Muffinry Cafe

MUMPRENEUR WORKSHOP: "I WANT TO BE A MUMPRENEUR" - Starting & Growing a Small Business from Home
*Updated 2014 Version*

We have revamped our popular BUSINESS workshop to incorporate the latest information related to Social media changes, Legislation issues & other business updates. As always, this immensely popular workshop will be packed full of useful tips on how to get your Mumpreneur business going. Many mums who want work-family balance consider starting their own business. But for some, it can be overwhelming to get it all together. Highly interactive, with actual guides and know-how's, even run of this workshop is sold out. Based on past feedback, we have extended and included MORE topics in our improvised version of this popular workshop. We are also going to show you more LIVE examples.

WHO IS THIS WORKSHOP FOR?

Mothers who are:

• thinking of starting their own business
• in the early stages of planning their own business
• own a blog shop and would like to formalise it into a registered business/ taking it to the next level
• keen to learn a little more about branding/ marketing your small business

FORMAT OF THE WORKSHOP:

• Includes an actual sharing session by a successful Mumpreneur (who has been in business for a few years), this workshop tries to tailor to answer common queries of MUMpreneurs.
• Interactive, participants are encouraged to play an active role in the learning process, with a workbook on hand to faciliate the actual brainstorming session. *All attendees will receive
• A Workshop Guide Book
• A complimentary copy of the book "Successful Work-Life Balance" - featuring real-life Mumpreneur's stories. (Worth $20)
• Tea-break
• A chance to be part of a private Interactive Facebook Group of Mumpreneurs: which allows you to share and learn from each other

MUMPRENEUR TEA (NOV) GOES TO THE WEST!

~Come find out more about the Government grants that Mumpreneurs can benefit from!~

Mums@Work has invited Business Advisors from SME Centre@SouthWest to host our November Tea Session. During this session, feel free to ask any many questions as possible of the schemes that you might be entitled to, as a Small Business Owner.

AGENDA:

• Sharing on government schemes to SMEs
• Innovation and Capability Voucher (ICV) – Building SME capabilities.
• Increase SME Productivity With Infocomm Adoption & Transformation (iSPRINT) – Enhancing operations by adopting infocomm.
• Productivity & Innovation Credits (PIC) – Investing in productivity equipment & innovation activities.

Mumpreneur Workshop: USING PR TO BUILD UP YOUR SMALL BUSINESS

Following our FULL-HOUSE, popular Mumpreneur Brunch, Mums@Work is psyched to be organising a PR Workshop, featuring the popular, well-received trainer: Evelyn Quek of EQPR

Unlike your typical workshop, this is an interactive, hands-on experience where you get FIRST-HAND knowledge of how to work your magic and get the MEDIA loving you (and your business!)

Some comments from Mumpreneurs who attended Evelyn's intro-session-tea:
"She's amazing - so clear and easy to follow what she's saying."
"I thought I knew so much abour PR, but Evelyn just opened a whole new world of information for me. Great Stuff!"
"Evelyn is engaging, witty and informative!

In this interactive 4-hour workshop, you will learn how to:
- Create a PR plan
- Put together a media kit
- Write a press release, media advisory, media pitch note
- Engage the press
- Organise a media event

You can potentially save thousands of dollars and learn how to DIY your own publicity.
 

FACEBOOK MARKETING 101 for the Savvy Small Biz Owner (Including Mumpreneurs)

The popularity of social media opens up new marketing opportunities for budding and growing entrepreneurs. Facebook, as the world’s largest social media network, is the best place to leverage on the power of social media. This special 4-hour workshop was developed from the experiences and techniques used by the world’s top consumer brands.

The workshop will cover how to drive traffic to your Facebook Page, convert prospects to become your community, sustain conversations and measure your success. Give your brand the edge and equip yourself with the strategies and techniques used by global consumer brands when marketing effectively on Facebook.

If you would like to be notified of the next run, please kindly
SIGN UP TO BE A MEMBER TO RECEIVE OUR E-NEWSLETTER HERE!

WORKSHOP OUTLINE
1. Driving Traffic – Make consumers aware of your presence
2. Converting Prospects – Build a branded community
3. Sustaining Conversations – Engage and respond to consumers
4. Measuring Success – Analyze and know if you are doing right

SPEAKERS:
Ryan Lim, Natasha Zhao & Freda Kwok of BLUGRAPES

MUMPRENEUR NETWORKING TEA - JULY 2013
"If I was down to my last dollar, I'd spend it on public relations." -- Bill Gates

Our July Topic: "USING PUBLIC RELATIONS & COMMUNICATION TO BUILD YOUR BUSINESS AND GET MORE PEOPLE TALKING ABOUT YOU!

Come hear from a PR expert how you can use affordable (& sometimes free) strategies to get more people talking about your brand!

Evelyn (a mum herself) has more than 8 years of PR experience, working with SMEs. She's the head of EQPR and will share some fundamental tips on the secret of how businesses (especially Mumpreneurs) can appear in Singaporean’s leading dailies and magazines for free.

Come mingle and meet other fellow mumpreneurs at a super-cool cafe with yummy food.
(Like all Mums@Work events, there's always good food, and even better conversations!)

PR is NOT advertising. But PR can help you reach your target audience. Especially if you are a small business-owner.
Our last 2 tea-sessions were full. So sign up early to avoid disappointment!

4th July (Thurs) 2013
2:30pm - 5pm
Blackbird Cafe (& The LUXE Art Museum)
6 Handy Road - Next to Cathay

FACEBOOK MARKETING 101 for the Savvy Small Biz Owner (Including Mumpreneurs)

The popularity of social media opens up new marketing opportunities for budding and growing entrepreneurs. Facebook, as the world’s largest social media network, is the best place to leverage on the power of social media. This special 4-hour workshop was developed from the experiences and techniques used by the world’s top consumer brands.

The workshop will cover how to drive traffic to your Facebook Page, convert prospects to become your community, sustain conversations and measure your success. Give your brand the edge and equip yourself with the strategies and techniques used by global consumer brands when marketing effectively on Facebook.

If you would like to be notified of the next run, please kindly
SIGN UP TO BE A MEMBER TO RECEIVE OUR E-NEWSLETTER HERE!

WORKSHOP OUTLINE
1. Driving Traffic – Make consumers aware of your presence
2. Converting Prospects – Build a branded community
3. Sustaining Conversations – Engage and respond to consumers
4. Measuring Success – Analyze and know if you are doing right

SPEAKERS:
Ryan Lim, Natasha Zhao & Freda Kwok of BLUGRAPES

U Family Monthly Mumpreneur Networking Brunch - MARCH 2012
"Social Media - Is it effective for Mumpreneurs' Businesses?"
Everyone is talking about social media, Search Engine Optimization (SEO) and email marketing, but does it work for Mumpreneur Businesses?

Come join in the discussion of how we can leverage on social media tools such as Facebook, Linkedin and Blogs. We'll also be talking about how we can create a relationship with customers via email marketing.

Some points we will discuss:
Social media marketing basics
The ins-and-outs of the top social sites
Actionable tips and best practices

There will also be a 15 min NETWORKING session - so Mums can get to meet other Mums with a common interest.

20th March (Tuesday)
10am - 1pm
NTUC Centre, One Marina Boulevard

Workshop: Designing your own website (using AppsFly)

Following the success of the introductory talk by Mr Goh Kok Min at our Mumpreneur Networking Brunch, we are now running the hands-on session whereby Mr Goh will take Mumpreneurs through the process of setting up a corporate website for their small businesses.
Attendees have to bring along their own laptops, as this is a handson session.
Website created is hosted on google.com, and is therefore Free of Charge
All Participants will leave with a website successfully created!
Our July, September & November workshops were FULL! Next run is scheduled for January 2012
If you would like to be notified of the next run, please kindly
SIGN UP TO BE A MEMBER TO RECEIVE OUR E-NEWSLETTER HERE!

Previous Feedback on Mr Goh's Presentation/ Workshop

    "Found it easy to follow (even for a newbie to technology)"
    "Very useful"
    "He made it very easy for me to understand by using simple terms"
    "To the point, answered my questions"
    "Told us alot that other web designers don't - good stuff!"

U Family Monthly Mumpreneur Networking Brunch - MARCH 2012
"CHALLENGES FACED BY MUMPRENEURS & HOW TO OVERCOME THEM"
Are you a Mum considering starting a small business from home? Or perhaps, you have just started a small business as a Mumpreneur & have started facing some challenges.
Come learn more about some typical challenges faced by Mumpreneurs - and effective solutions for them.
We also included a 15 min NETWORKING session - so Mums can get to meet other Mums with a common interest.

Topics covered:
* Type of Business to start up
* Online vs Offline?
* Social Media Marketing on a shoestring budget
* Sourcing for resources
* Manpower shortage

Feedback from the Mum-Attendees:
"Thanks for organizing this! It was lovely to meet so many other mums trying to start up businesses and so nice to be able to help encourage one another as we try to balance work and family!"
"Thanks for consolidating the materials and the many advice you doled out. It was a good session"
"It was very interesting."
"Great to meet other like-minded mumpreneurs. Learnt quite a bit!"

U Family Monthly Mumpreneur Networking Brunch - DECEMBER
"BLOGGING TO GROW YOUR MUMPRENEUR BUSINESS"
Many mumpreneurs consider creating a blog to support their business. BUT is it enough to just start it?
Come find out more on how to use your blog successfully to build your business.
Don't let your blog get lost in the vast blogosphere. Come find out the little tricks to gain a following!

* There will also be a personal sharing by a Mumpreneur who has successfully run competitions on her blog, gain readership and create a following.

Topics covered:
* Blogs vs Websites
* Marketing in the Blogosphere: Push vs Pull Marketing
* Friends vs Strangers
* Storytelling Partnerships
* Running contests on your blogs
* Guest Posting (on other sites/ allowing it on yours)
* Making your Blog Interesting
* 21 Dangerous Blogging mistakes (and how to fix them)
* SHARING SESSION of a successful blogger.

U Family Monthly Mumpreneur Networking Brunch - SEPTEMBER
"Freebies but Goodies"
A totally different concept - this Mumpreneur Networking Brunch was conducted by Fellow Mumpreneurs.
In the spirit of SHARING, Mumpreneurs came together to share some tools that help to facilitate businesses. BEST OF ALL? These tools are online and FREE!

What was covered:
FOR WEBSITE - free online tools that help to enhance your website:
Creating a shopping cart easily
Graphic effects for pictures/ text on your site (done via Photoshop)
Photo Collage (Includes Photo retouching) > Great for mumpreneurs who need to put pictures of their products for sale online or on ebay
Website Enhancing tools that are FREE and Online!

FOR SOCIAL MEDIA MARKETING
some "sneaky" (but legitimate) ways to generate buzz for your facebook page (And attract more business)

OTHER USEFUL TOOLS:
Testing & Tracking Tools - Various tools to get greater indepth analysis of the customers coming to your website
Online (FREE) software that help you to organise information from the internet
Project Management Systems
Online File Storage/ Backup Services

Facebook Marketing Workshop for Small Business Owners
This popular workshop, conducted by BluGrapes is BACK!

WORKSHOP SYNOPSIS: Think you know everything about putting your brand on Facebook? But don’t know if what you’re doing is right? Join us at this special 4-hour workshop and learn the strategy behind engaging with your Facebook community. The workshop will cover how to drive traffic to your Page and what to do now that you have. Don't know if what you are on the right track? Find out about the success metrics available. Give your brand the edge and equip yourself with the right tools!

WORKSHOP OUTLINE:
1. Driving Traffic
2. Conversions - What to do with the tools and functions available, the techniques.
3. Conversations - Edge and Age ranking, Responses, Roadmapping
4. Success Metrics - Analytics
ABOUT THE SPEAKER
RYAN LIM (Founder & Business Director of Blugrapes)
With a focus on developing new business Ryan combines technical know how with his personal experience as a Marketing Manager for Lenovo and Microsoft. He has addressed such distinguished marketing professionals and senior executives at events such as CommunicAsia, ad:tech and Social Media World Forum Asia. Ryan’s wealth of experience in social media marketing has created a lasting impact in raising the industry standards of digital marketing.
Ryan is also the author of the eBook “Building Facebook Fandom”. This book is currently used a “must-have” reference for marketers intending to deploy Facebook marketing campaigns.
Social Media Experience: Coca-cola, Intel, Toshiba, Samsung, Wildlife Reserves Singapore, inSing.com, Dulux, Subway

U Family Monthly Mumpreneur Networking Brunch - JUNE
JUNE SPECIAL - Mumpreneur networking WITH KIDS
Mumpreneurs got a chance to meet with a Website Expert and find out how to redesign/ set up a website or enhance your website!

We had a Balloonist & Magician present to entertain the kids. And Mumpreneur-owner of Buggy Bee Kids was also on hand to conduct an interesting fun-filled craft activity!

U Family Monthly Mumpreneur Networking Brunch - MAY
MAY Theme:"Branding a Small Business"
To support working mothers and encourage a more work-family balance environment, Mums@Work is partnering U Family on a series of U Family Mumpreneur Networking Brunch at the NTUC Centre every Tuesday of each month.Whether you are a mum who is currently running a business or a Mum planning to start a business, this is an excellent opportunity for you to network and meet other like-minded Mumpreneurs!
This initiative is part of U Family’s efforts to grow interest groups like-minded parents, to foster friendships and build a supportive network through frequent interactions. Mums@Work is proud to be partnering U Family.

Even though most Mumpreneurs do not always start off planning to create a business empire, it's still important to BRAND yourself right. Your brand is the ambassador of your business - and sometimes we don't realise how important it is to invest time in BRANDING.

Attended by more than 30 Mums, this event was well-received.
For pictures of the event, click here for the link to our Facebook Page

U Family Monthly Mumpreneur Networking Brunch - APRIL
APRIL Theme:"Does Social Media really help in branding a Mumpreneur's Business?"

Yet another great opportunity to meet other like-minded Mumpreneurs! There's no escaping Social Media. Think Facebook, Think Twitter. But is it really 'That' useful for mumpreneurs? Come discuss with us and tell us what you think. We will also include some basic things about Facebook Marketing that you might find useful in helping to build your brand.
Ryan Lim from Blugrapes came as our FACEBOOK EXPERT to share useful tips. The session received positive feedback!

Some Comments:
"Really learnt alot", "What an eye-opener", "It was very nice to meet other Mumpreneurs", "Please organise more"

NETWORKING DAY
Our inaugural networkng day held on 11th November, saw more than 50 mums signing up!
All workshops/ presentations were conducted by Mums. Mumpreneur stalls were also set up to display some products that were sold. For pictures of the event you can visit our Facebook Page

WATCH OUT FOR OUR NEXT ONE IN 2012!

Some Feedback from the Event:
"Very insightful talks"
"Loved the Mumpreneur Stalls"
"It's great to meet like-minded moms! Was also inspired by the mumpreneurs! Learnt useful things from the workshops."
"Congratulations! Well put-together event."
"Please organise more Networking Days!!!!"

FACEBOOK MARKETING 101 WORKSHOP

Using Facebook to reach out to your Target Consumers

Taught by Mr Ryan Lim, Business Director of BluGrapes (which has provided Facebook marketing solutions advice to clients such as L'Oreal Singapore, Puma, Mothercare, Microsoft etc).
This workshop, which targetted members & affiliates in marketing roles or ran their own small businesses, was well received.

U Family Monthly Mumpreneur Networking Brunch - MARCH
MARCH Theme:"Can you turn your hobby into a business?"

Our topic for March 2011 was: "Can you turn your hobby into a business?".